Nonprofit marketers have the difficult task of communicating the value of their mission, raising brand awareness, gaining supporters, all without it boiling down to “sell something.” While having a purpose is great for storytelling, many nonprofit sectors lack the funds and the staff to create...
Recently, Design Moves had the opportunity to build a significant part of new clients for a company who had a niche for children’s parties. This particular company had worked with a competitor in the past and had not received much results after a long period...
If you are into design or just love creating in general, chances are that you are always looking for inspiration. And sometimes, inspiration can just run dry. If you are feeling in a bit of a creative rut, it’s time to start approaching things differently....
The care of human life and happiness, and not their destruction, is the first and only object of good government. -Thomas Jefferson Social media is undoubtedly one of the strongest ways to get your messages out. It’s an easier way to reach mass audiences who would...
Marketing and sales. Both are aimed at increasing revenue, but these two terms are so closely intertwined that people often don’t know the difference between the two at all. However, bigger firms have made a clear distinction between them and even have specialized people handling...
Realty has always been an extremely competitive business. Marketing for realty is even more fiercely competitive when trying to keep up with the advances in technology and online mediums. Getting your content viewed by the right audience will undoubtedly take some time, but some proven...
Marketing and branding are often easily mistaken to be the same thing when in reality, they are two completely different concepts. Marketing is the method in which you deliver your message. Your brand is who you are. Let’s dive a little deeper into the different...
Very few people know what all goes into the publishing process. If you dream of a career as a writer, the more information you have on the marketplace and the publishing process, the better chance of making your dreams come true. Another reason you may...
The NAAAHR South Florida chapter held a workshop in January to connect professionals and learn together. Larissa Castelluber from Design Moves, LLC., lead the discussions and brought new ideas on how to revamp your Social Media marketing, with a focus on leveraging Instagram. Read their...
