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Video Marketing

Hiring non professional videography talent in Fort Lauderdale increases business risk across three areas: technical failure, financial waste, and brand inconsistency. Common failure modes are tied to local shooting conditions such as high contrast daylight, reflective surfaces near water, frequent wind, humidity, and dense background...

Oftentimes in marketing, agencies and consultants are always looking for ways to find the most cost effective methods to advertise. With so many options available digitally, the newer the platform the more commonly the cheapest form of advertising there is. This is because the newer...

Background: A local Community Redevelopment Agency (CRA) aimed to revitalize Fashion Row, an industrial area with great potential but lacking aesthetic appeal and foot traffic. To attract new businesses and customers, the CRA developed a mural project designed to celebrate the area’s history, industry, and creativity....