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Social Media

In the ever-evolving landscape of digital communication, the role of Public Information Officers (PIOs) in local government has never been more vital. As we leap into 2025, social media channels have become essential tools for government entities to communicate promptly and efficiently with the public....

In a world where social media dominates our daily lives, government Public Information Officers (PIOs) have an incredible opportunity to connect with citizens like never before. But let’s face it—text-heavy posts can often get lost in the shuffle. That’s where visual content comes in! By...

Social media has become an essential tool for local governments to communicate with their residents, share information, and provide services. Here are some reasons why social media is crucial for local government: Increased Reach Social media allows local governments to reach a larger audience than traditional communication...

Oftentimes in marketing, agencies and consultants are always looking for ways to find the most cost effective methods to advertise. With so many options available digitally, the newer the platform the more commonly the cheapest form of advertising there is. This is because the newer...