15 Mar Why SEO is a Better Investment than Influencer Marketing for Your Business
In the world of digital marketing, businesses have a wide range of options when it comes to promoting their products and services. Two popular strategies that have gained a lot of attention in recent years are SEO and influencer marketing. While both approaches have their benefits, in this blog post, we will explore why SEO is a better investment than influencer marketing for your business.
- Long-term Results: SEO is a long-term investment that can deliver consistent results over time. With influencer marketing, the impact of a campaign is often short-lived and dependent on the influencer’s popularity at the time of the campaign. With SEO, however, you can continue to drive traffic and generate leads long after you have implemented your strategy.
- Cost-effectiveness: SEO can be a more cost-effective investment than influencer marketing. Influencers often charge high fees for their services, and the return on investment is not always guaranteed. With SEO, you can achieve significant results without having to spend a lot of money on paid promotions.
- More Control: With SEO, you have more control over the messaging and branding of your business. Influencers have their own personalities and may not align with your brand’s messaging and values. With SEO, you have the freedom to create your own messaging and ensure that it aligns with your brand’s identity.
- Better Targeting: SEO allows you to target specific keywords and phrases that are relevant to your business. With influencer marketing, the target audience may not always align with your ideal customer. With SEO, you can ensure that you are reaching the right people at the right time.
- Higher ROI: With SEO, you can achieve a higher return on investment than with influencer marketing. SEO is a long-term strategy that can generate significant results over time, while influencer marketing is often a short-term investment that may not deliver the same level of ROI.
Although influencer marketing has great attributes like reach and engagement with a particular audience, it can be difficult to measure its effectiveness and ROI. Influencers often have a significant following, but it’s challenging to determine how many of their followers are genuinely interested in the products or services being promoted. In contrast, SEO provides businesses with measurable results through analytics and tracking tools. These tools allow businesses to see which keywords are driving traffic to their site, how long visitors are staying on their site, and how many of those visitors are converting into customers. This data is essential for refining your SEO strategy and improving your business’s overall marketing efforts.
Case Study Example
One case example of how SEO is better than influencer marketing is the case of Fenty Beauty, a cosmetics brand created by pop singer Rihanna. In 2017, Fenty Beauty launched with a strong emphasis on social media and influencer marketing, partnering with popular beauty bloggers and Instagram influencers to promote their products.
However, in 2019, Fenty Beauty shifted their focus to SEO, investing in creating high-quality content that would attract organic search traffic. By focusing on SEO, Fenty Beauty was able to rank for a range of high-volume keywords related to their products, such as “foundation for oily skin” and “best highlighter for dark skin.”
As a result of their SEO efforts, Fenty Beauty was able to drive significant organic traffic to their website, resulting in higher sales and revenue. In fact, according to reports, Fenty Beauty’s website saw a 64% increase in organic search traffic between 2018 and 2019.
This case example highlights how SEO can be a more effective and sustainable investment for businesses than influencer marketing. While influencer marketing can be an effective way to reach a specific audience in the short-term, SEO provides businesses with the opportunity to generate consistent traffic and sales over time through high-quality, optimized content.
Let’s keep working smarter within the Marketing Field
While influencer marketing can be an effective strategy for certain businesses, SEO is a better long-term investment for most businesses. With SEO, you can achieve consistent results over time, target the right audience, and generate a higher return on investment. So if you’re looking to invest in a digital marketing strategy that delivers long-term results, consider investing in SEO for your business.