19 Oct Weird Marketing Ideas 2020
Let’s stay inspired to market our businesses!
If it’s hard to stay inspired and motivated in tough times, share some creative marketing ideas that will be effective and trendy in 2020. There may be no better documented examples of viral marketing campaigns having an impact, but such scenarios suggest that unorthodox marketing is appropriating certain activities that at first glance do not belong to the traditional spectrum. We have put together creative campaigns and campaigns that use unconventional media to spread brand messages to consumers. From PR to viral videos, these unconventional strategies are incorporated into a wide range of marketing strategies, including social media marketing, digital marketing and social networks.
Please Note*
Some of these suggestions may not be for the faint of heart.
In fact, a recent study suggests that 89% of marketers feel that the ROI of these marketing strategies is comparable or better than many other strategies. If you are willing to invest a little more time and creativity in promoting your products and services, guerrilla marketing is a proven strategy that has proven time and again. [source: https://theboostapps.com/inexpensive-ways-to-market-your-small-business/]
Video Marketing
In fact, video marketing has been considered one of the most effective marketing strategies when used in conjunction with social media to increase traffic and sales. Jeep’s outdoor parking campaign is also an easy way to attract attention and make your marketing campaign go viral.
Although National Fruitcake Toss Day is not exactly exciting, there are many observations and topics that can help you develop a fun and creative marketing strategy for your weird and strange marketing tactics. Videos – Video is an incredible marketing strategy when it comes to promoting new products and services and getting your users “attention. This episode reveals some of our favorite weird, weird and weirdly weird marketing tips for Instagram marketing.
Corporate Social or Environment Accountability
Get some ideas and think about how you can use your urban environment for potential marketing magic. To give you an idea of the benefits of lateral thinking, here are 5 strange marketing strategies that actually work. Online marketing consists of many things, from social media to online advertising, but everyone has to have a bigger strategy to get the kind of results you want. Use your environment as a tool for your marketing campaign, not just as an advertising tool. Taking a stand in something that you believe in may draw in an audience that you would not have thought otherwise.
Ethical ways to promote clickbait
Look at clickbait sites like Upworthy and Buzzfeed, which get plenty of share, and while their audiences will be different from your users “, they can serve as a great example of how you can improve your marketing strategy. Take their content and share various marketing tools, resources and events they offer that you don’t want to miss. You can then use this data to be more creative with your social media marketing and advertising strategies. Whether you’re a brand new beginner or a social media practitioner, your content will appeal to anyone who does social media marketing, whether you’re brand new or a novice.
What topic can you draw attention to…. that many cannot resist but to comment, react and share?
Guerrilla Marketing
By Definition:
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service – Via Wikipedia
If your audience is tired of typical advertising, guerrilla marketing ideas can be just what your brand needs. If your business is using email marketing, you should not lose sight of the opportunity to make your advertising messages a little more engaging. Make your marketing messages more about the convenience you offer your customers than just your product or service. Become a person with a seasonal problem that you can quickly solve, such as a problem with the weather or a problem with your customer’s credit card.
If you’re just starting out, you can continue to develop your Instagram strategy, even if you’re already an experienced professional. To help you stay ahead of the curve, we’ve put together some of our best tips and tricks for a successful Instagram marketing strategy.
.@dannygonzalez Why don’t you look words up before complaining to the dictionary? https://t.co/2HFnO4Y0aY
— Merriam-Webster (@MerriamWebster) January 17, 2017
Use humor in your email marketing campaigns
Almost 50% of our customers like to receive weekly promotional emails and there are a number of tricks you can use to increase sales of these emails. Although few people enjoy checking their emails, humor is a creative way to achieve marketing purposes. While some prospective customers will learn more about the product you offer, other current customers will order strange things just to get a shout. This is unusual and calls your customers for their oddity, but it is a trick that can be used to boost sales by email.
If you do, you would agree that using outlandish ideas and humor could be effective in connecting with your customers and increasing the likeability of your brand. While millennials with a sense of humor may find Purple’s show above hilarious, others may not understand why they market themselves in this way.
The more you know about your audience, the easier it will be for you to market your business effectively. By providing them with valuable information, you can work with confidence, which is the most important factor in a company’s marketing in today’s world.
Plan your Black Friday marketing campaign now, but don’t plan ahead, it will cut through the noise of other businesses.
However, keep in mind that brands of all shapes and sizes can benefit from staying in touch with the audience, which is buzzing and reacting in a way that fits and promotes your brand identity. Remember to use unconventional ways to promote your products and services, no matter what humor that is, but you should be very careful to make sure that you do not embarrass yourself or the brand. While some of these tactics will serve to gain good publicity, others will also generate bad publicity.
Remember to be your weird-self
For those pretending to be perfect, polarize yourself. Everyone has odd quirks about themselves, don’t be afraid to be your authentic self. If you are a small business owner, chance are that your customers buy into YOU more than they do your product or service, so why not show more of yourself?
Sources:
http://20four7va.com/client-tips/5-weird-marketing-strategies-actually-worked/
https://www.activecampaign.com/blog/black-friday-emails-2
https://blog.hubspot.com/marketing/unusual-ways-brands-promoted
https://99designs.com/blog/marketing-advertising/digital-marketing-trends/
https://sproutsocial.com/insights/viral-marketing/
https://blog.snappa.com/business-marketing-podcasts/
https://blog.depositphotos.com/guerilla-marketing-ideas.html
https://medium.com/@ReputationDefender/unorthodox-marketing-getting-the-attention-you-crave-for-6dfff7616655
https://www.iabc.com/a-guide-to-using-weird-and-funny-ideas-in-your-content-marketing-strategies/
https://www.lifehack.org/articles/work/25-odd-jobs-that-make-good-money-2.html
https://theboostapps.com/inexpensive-ways-to-market-your-small-business/
https://blog.hootsuite.com/instagram-marketing/
https://www.wordstream.com/blog/ws/2014/06/12/marketing-ideas