Nonprofit marketers have the difficult task of communicating the value of their mission, raising brand awareness, gaining supporters, all without it boiling down to “sell something.” While having a purpose is great for storytelling, many nonprofit sectors lack the funds and the staff to create...
Recently, Design Moves had the opportunity to build a significant part of new clients for a company who had a niche for children’s parties. This particular company had worked with a competitor in the past and had not received much results after a long period...
If you are into design or just love creating in general, chances are that you are always looking for inspiration. And sometimes, inspiration can just run dry. If you are feeling in a bit of a creative rut, it’s time to start approaching things differently....
The care of human life and happiness, and not their destruction, is the first and only object of good government. -Thomas Jefferson Social media is undoubtedly one of the strongest ways to get your messages out. It’s an easier way to reach mass audiences who would...
Realty has always been an extremely competitive business. Marketing for realty is even more fiercely competitive when trying to keep up with the advances in technology and online mediums. Getting your content viewed by the right audience will undoubtedly take some time, but some proven...
Marketing and branding are often easily mistaken to be the same thing when in reality, they are two completely different concepts. Marketing is the method in which you deliver your message. Your brand is who you are. Let’s dive a little deeper into the different...
We are almost a quarter into the new year. Have you thought about revamping your marketing strategy? It’s never too late to try something new, and there are a wealth of tactics you can use to switch up your marketing techniques. Coming together is a beginning;...
Have you ever visited a popular company website and noticed that things don’t look as amazing as the money you think they bring in? The website is a little dull, their ads are cheaply looking, and they use photos from the internet you’ve seen in...
Businesses are always coming up with new ways to market their products to gain new customers. One important thing companies should not forget is to market to their pre-existing consumers. Acquiring new customers is important, but retaining them builds growth. The likelihood of selling to a current...
There are still businesses out there who are not taking part in the social media community, and are not ready to face some of the risks associated with an online engagement platform. It comes down to trial and error, and better future outcomes arrive with...
