Marketing Consulting

10 Feb Case Study: Revitalizing Fashion Row Through Public Art & Stakeholder Engagement

Posted at 23:21h in Goverment-Related Case Studies, Government Marketing, Local Government Social Media Marketing, Marketing Consulting, Municipality Marketing, Social Media Marketing for Municipalities, Video Marketing

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Background: A local Community Redevelopment Agency (CRA) aimed to revitalize Fashion Row, an industrial area with great potential but lacking aesthetic appeal and foot traffic. To attract new businesses and customers, the CRA developed a mural project designed to celebrate the area’s history, industry, and creativity....

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12 Nov Top 12 Content Marketing Myths

Posted at 15:50h in Marketing, Marketing Consulting, Tips

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Hаve you ever wondered why Google or аny other seаrch engines love unique content?It's becаuse content promotion is а more populаr аnd highly effective mаrketing strаtegy thаn аny other technique. It opens the doors of opportunity for your orgаnizаtion аnd helps to drive more visitors...

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12 Oct The Importance of Google News & Google Alerts

Posted at 17:22h in Editorial, Enterprise, Marketing, Marketing Consulting, Tips

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Google alerts are a distinctive way to drive traffic to a website. It can be described as the emailed notifications of news items related to the requested search terms that users type in Google engine. There are a great many ways to employ Google alerts...

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15 Jun Top Marketing Tactics for Nonprofits

Posted at 19:27h in Marketing, Marketing Consulting, Tips

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Nonprofit marketers have the difficult task of communicating the value of their mission, raising brand awareness, gaining supporters, all without it boiling down to “sell something.” While having a purpose is great for storytelling, many nonprofit sectors lack the funds and the staff to create...

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06 Jun Case Study: A Whole New Client Base with PPC Ads

Posted at 18:17h in Case Studies, Marketing, Marketing Consulting

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Recently, Design Moves had the opportunity to build a significant part of new clients for a company who had a niche for children’s parties. This particular company had worked with a competitor in the past and had not received much results after a long period...

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26 May Mood Boards and Why we should all create one

Posted at 19:15h in Branding, Marketing, Marketing Consulting, Tips

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If you are into design or just love creating in general, chances are that you are always looking for inspiration. And sometimes, inspiration can just run dry. If you are feeling in a bit of a creative rut, it’s time to start approaching things differently....

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10 May Government and the Importance of Social Media

Posted at 02:22h in Government Marketing, Marketing, Marketing Consulting, Tips

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The care of human life and happiness, and not their destruction, is the first and only object of good government.  -Thomas Jefferson Social media is undoubtedly one of the strongest ways to get your messages out. It’s an easier way to reach mass audiences who would...

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17 Apr Top Marketing Tactics for Realtors

Posted at 19:32h in Marketing, Marketing Consulting, Tips

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Realty has always been an extremely competitive business. Marketing for realty is even more fiercely competitive when trying to keep up with the advances in technology and online mediums. Getting your content viewed by the right audience will undoubtedly take some time, but some proven...

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02 Apr Marketing vs. Branding

Posted at 20:48h in Branding, Marketing, Marketing Consulting, Tips

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Marketing and branding are often easily mistaken to be the same thing when in reality, they are two completely different concepts. Marketing is the method in which you deliver your message. Your brand is who you are. Let’s dive a little deeper into the different...

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25 Mar Case Study: Building a Membership within a Local Club or Organization

Posted at 20:29h in Business, Case Studies, Enterprise, Marketing, Marketing Consulting

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  ABOUT Toastmasters is an international educational organization with clubs worldwide. Their purpose is to help its members improve their public speaking, communication, and leadership skills. Internationally the club boasts over 352,000 memberships in their 16,400 clubs across 141 countries. Though the organization has been in business...

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