Categories

Government Marketing

31 Oct

Posted at 01:43h in Government Marketing, Local Government Social Media Marketing, Social Media, Social Media Marketing for Municipalities
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In a world where social media dominates our daily lives, government Public Information Officers (PIOs) have an incredible opportunity to connect with citizens like never before. But let’s face it—text-heavy posts can often get lost in the shuffle. That’s where visual content comes in! By...

21 Jan

Posted at 00:30h in Government Marketing, Local Government Social Media Marketing, Municipality Marketing, Social Media Marketing for Municipalities
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Summary: Intake Systems - Create centralized inboxes/forms to route incoming queries to correct departments. Saves residents from contacting multiple numbers/emails.Response Protocols - Set expected response times for common question types. Social questions answered ASAP. Email/form inquiries within 24 hrs. Phone within 3 rings.Content Calendars -...

16 Dec

Posted at 01:03h in Government Marketing, Marketing, Marketing Consulting, Social Media, Tips
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Social media has become an essential tool for local governments to communicate with their residents, share information, and provide services. Here are some reasons why social media is crucial for local government: Increased Reach Social media allows local governments to reach a larger audience than traditional communication...

08 Apr

Posted at 13:07h in Branding, Business, Case Studies, Design, Government Marketing, Marketing, Marketing Consulting, Social Media, Tips, Video Marketing
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Oftentimes in marketing, agencies and consultants are always looking for ways to find the most cost effective methods to advertise. With so many options available digitally, the newer the platform the more commonly the cheapest form of advertising there is. This is because the newer...