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Goverment-Related Case Studies

Background: A local Community Redevelopment Agency (CRA) was in the process of revitalizing its downtown area, aiming to attract new businesses and enhance the economic landscape. However, despite the intended benefits of the redevelopment, local business owners experienced frustration and discouragement due to bureaucratic delays, lack...

Oftentimes in marketing, agencies and consultants are always looking for ways to find the most cost effective methods to advertise. With so many options available digitally, the newer the platform the more commonly the cheapest form of advertising there is. This is because the newer...

Background: A local Community Redevelopment Agency (CRA) aimed to revitalize Fashion Row, an industrial area with great potential but lacking aesthetic appeal and foot traffic. To attract new businesses and customers, the CRA developed a mural project designed to celebrate the area’s history, industry, and creativity....

About The City of Hallandale Beach is a local municipality of Broward County, Florida. As with many local municipalities, building an online presence critical for citizen engagement. Recognizing the value of digital content over print, local governments are benefitting by building engagement and properly measuring their...