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10 Aug

Posted at 10:38h in Goverment-Related Case Studies, Government Marketing, Local Government Social Media Marketing
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Background: A local Community Redevelopment Agency (CRA) was in the process of revitalizing its downtown area, aiming to attract new businesses and enhance the economic landscape. However, despite the intended benefits of the redevelopment, local business owners experienced frustration and discouragement due to bureaucratic delays, lack...

21 Jan

Posted at 00:30h in Government Marketing, Local Government Social Media Marketing, Municipality Marketing, Social Media Marketing for Municipalities
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Summary: Intake Systems - Create centralized inboxes/forms to route incoming queries to correct departments. Saves residents from contacting multiple numbers/emails. Response Protocols - Set expected response times for common question types. Social questions answered ASAP. Email/form inquiries within 24 hrs. Phone within 3 rings. Content Calendars -...

31 Jul

Posted at 20:25h in Adwords Consulting, Business, Case Studies, Marketing, Marketing Consulting
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Background Our client, a local Fort Lauderdale chiropractor, had previously engaged a PPC company to manage their online advertising efforts. However, they faced significant challenges with this company, including poor communication and a lack of professionalism. The chiropractor's goal was to generate 18 new patient...