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Author: larissa

31 Oct

Posted at 01:43h in Government Marketing, Local Government Social Media Marketing, Social Media, Social Media Marketing for Municipalities
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In a world where social media dominates our daily lives, government Public Information Officers (PIOs) have an incredible opportunity to connect with citizens like never before. But let’s face it—text-heavy posts can often get lost in the shuffle. That’s where visual content comes in! By...

21 Jan

Posted at 00:30h in Government Marketing, Local Government Social Media Marketing, Municipality Marketing, Social Media Marketing for Municipalities
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Summary: Intake Systems - Create centralized inboxes/forms to route incoming queries to correct departments. Saves residents from contacting multiple numbers/emails.Response Protocols - Set expected response times for common question types. Social questions answered ASAP. Email/form inquiries within 24 hrs. Phone within 3 rings.Content Calendars -...

31 Jul

Posted at 20:25h in Adwords Consulting, Business, Case Studies, Marketing, Marketing Consulting
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Background Our client, a local Fort Lauderdale chiropractor, had previously engaged a PPC company to manage their online advertising efforts. However, they faced significant challenges with this company, including poor communication and a lack of professionalism. The chiropractor's goal was to generate 18 new patient...