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Branding

Oftentimes in marketing, agencies and consultants are always looking for ways to find the most cost effective methods to advertise. With so many options available digitally, the newer the platform the more commonly the cheapest form of advertising there is. This is because the newer...

Marketing and sales. Both are aimed at increasing revenue, but these two terms are so closely intertwined that people often don’t know the difference between the two at all. However, bigger firms have made a clear distinction between them and even have specialized people handling...