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AI (artificial intelligence) can be used in various ways to support and improve SEO (search engine optimization) efforts. Here are a few examples: Keyword research: AI-powered tools can analyze search queries and suggest relevant keywords to target. These tools can also analyze the search intent behind...

n the world of Search Engine Optimization (SEO), E-A-T has become a buzzword that digital marketers are increasingly paying attention to. E-A-T stands for expertise, authoritativeness, and trustworthiness, and it refers to the three factors that Google uses to evaluate the quality of a website's...

Social media has become an essential tool for local governments to communicate with their residents, share information, and provide services. Here are some reasons why social media is crucial for local government: Increased Reach Social media allows local governments to reach a larger audience than traditional communication...

Oftentimes in marketing, agencies and consultants are always looking for ways to find the most cost effective methods to advertise. With so many options available digitally, the newer the platform the more commonly the cheapest form of advertising there is. This is because the newer...