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Social Media Marketing for Municipalities

07 Feb

Posted at 19:34h in Government Marketing, Local Government Social Media Marketing, Marketing, Marketing Consulting, Municipality Marketing, Social Media, Social Media Marketing for Municipalities
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In the ever-evolving landscape of digital communication, the role of Public Information Officers (PIOs) in local government has never been more vital. As we leap into 2025, social media channels have become essential tools for government entities to communicate promptly and efficiently with the public....

31 Oct

Posted at 01:43h in Government Marketing, Local Government Social Media Marketing, Social Media, Social Media Marketing for Municipalities
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In a world where social media dominates our daily lives, government Public Information Officers (PIOs) have an incredible opportunity to connect with citizens like never before. But let’s face it—text-heavy posts can often get lost in the shuffle. That’s where visual content comes in! By...

21 Jan

Posted at 00:30h in Government Marketing, Local Government Social Media Marketing, Municipality Marketing, Social Media Marketing for Municipalities
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Summary: Intake Systems - Create centralized inboxes/forms to route incoming queries to correct departments. Saves residents from contacting multiple numbers/emails.Response Protocols - Set expected response times for common question types. Social questions answered ASAP. Email/form inquiries within 24 hrs. Phone within 3 rings.Content Calendars -...

10 Feb

Posted at 23:21h in Goverment-Related Case Studies, Government Marketing, Local Government Social Media Marketing, Marketing Consulting, Municipality Marketing, Social Media Marketing for Municipalities, Video Marketing
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Background: A local Community Redevelopment Agency (CRA) aimed to revitalize Fashion Row, an industrial area with great potential but lacking aesthetic appeal and foot traffic. To attract new businesses and customers, the CRA developed a mural project designed to celebrate the area’s history, industry, and creativity....