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Local Government Social Media Marketing

07 Feb

Posted at 19:34h in Government Marketing, Local Government Social Media Marketing, Marketing, Marketing Consulting, Municipality Marketing, Social Media, Social Media Marketing for Municipalities
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In the ever-evolving landscape of digital communication, the role of Public Information Officers (PIOs) in local government has never been more vital. As we leap into 2025, social media channels have become essential tools for government entities to communicate promptly and efficiently with the public....

19 Dec

Posted at 00:53h in Government Marketing, Local Government Social Media Marketing, Municipality Marketing, SEO, Tips
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Nestled in the heart of Oakland Park, FL, the Culinary Arts District is a vibrant hub for food lovers, offering everything from artisanal bakeries to trendy farm-to-table restaurants. But as delicious as these eateries are, they face a common challenge: stiff competition in a crowded...

31 Oct

Posted at 01:43h in Government Marketing, Local Government Social Media Marketing, Social Media, Social Media Marketing for Municipalities
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In a world where social media dominates our daily lives, government Public Information Officers (PIOs) have an incredible opportunity to connect with citizens like never before. But let’s face it—text-heavy posts can often get lost in the shuffle. That’s where visual content comes in! By...

10 Aug

Posted at 10:38h in Goverment-Related Case Studies, Government Marketing, Local Government Social Media Marketing
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Background: A local Community Redevelopment Agency (CRA) was in the process of revitalizing its downtown area, aiming to attract new businesses and enhance the economic landscape. However, despite the intended benefits of the redevelopment, local business owners experienced frustration and discouragement due to bureaucratic delays, lack...

21 Jan

Posted at 00:30h in Government Marketing, Local Government Social Media Marketing, Municipality Marketing, Social Media Marketing for Municipalities
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Summary: Intake Systems - Create centralized inboxes/forms to route incoming queries to correct departments. Saves residents from contacting multiple numbers/emails.Response Protocols - Set expected response times for common question types. Social questions answered ASAP. Email/form inquiries within 24 hrs. Phone within 3 rings.Content Calendars -...

10 Feb

Posted at 23:21h in Goverment-Related Case Studies, Government Marketing, Local Government Social Media Marketing, Marketing Consulting, Municipality Marketing, Social Media Marketing for Municipalities, Video Marketing
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Background: A local Community Redevelopment Agency (CRA) aimed to revitalize Fashion Row, an industrial area with great potential but lacking aesthetic appeal and foot traffic. To attract new businesses and customers, the CRA developed a mural project designed to celebrate the area’s history, industry, and creativity....

02 Jan

Posted at 19:29h in Case Studies, Goverment-Related Case Studies, Government Marketing, Local Government Social Media Marketing, Marketing Consulting
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About The City of Hallandale Beach is a local municipality of Broward County, Florida. As with many local municipalities, building an online presence critical for citizen engagement. Recognizing the value of digital content over print, local governments are benefitting by building engagement and properly measuring their...