09 Nov Pick your poison, Beginners guide to Digital Marketing
In now having thousands of new businesses being formed online, because quite frankly it looks like there are limited options, here is a beginners guide to online marketing.
Marketing online can be a confusing subject. If you have no clue how to market online, here is a quick guide to marketing online.
The reason for calling the article “Pick your Poison” is so that you realize it is a much stronger strategy to be VERY good at one thing versus “just ok” in many things.
Resources it takes to make it happen
- Clarity of Mind (yes, we will explain in the end of this article)
Marketing Poison Hacks
Every marketing outlet has a certain formula for winning similar to playing a video game.
#1 Pick your Game
#2 Learn how to win
#3 Rinse and Repeat
Largest Marketing Poisons Available to you today
Build the blog
Once your website has been optimized for search engines, it is time to publish your blog. A blog is an online content that a lot of people read online. Create fresh content that will interest and attract visitors. This will keep your visitors coming back to your blog for a long time. Make a blog a part of your website and link it to your website. Use Blog Html, headings, tables, bulleted lists and images Make your blog engaging and interesting.
Make it the best f#$@# blog you’ve ever seen.
Hack* Create a Google Search Console to see which keywords your blog is already indexing for and start backlinking those long tail keywords!!
You need a blog to write great content on your site. Having a blog will keep you updated on trends in the industry. It will also be very useful in driving traffic to your website from blogs and websites. Focus on building a blog with a lot of content that will make people want to link back to your site.
It is good to have a blog on your website as it will help you to:
- Establish yourself as an expert in your business domain
- Generate traffic to your website
- Build a loyal fan base
- Distribute product information and images
- Publish content that will drive traffic to your site
- Post interesting and informative posts
If you have read our blog posts before, we are pretty obsessed with SEO. If you would like organic traffic and you have the patience to have it rank (as well as learn the technicality of it), the sky’s the limit ( Or you can just hire us instead 😉 )
It is important to have a website that is SEO friendly. You need to have a Google certified website. The key to having a successful website is having an SEO friendly website. SEO stands for Search engine optimization.
Here are some of the SEO tips for website:
- Make your website easy to navigate through
- Provide easy to understand content and information
- Display relevant content
- Write blog posts and publish them on a regular basis
- Use high-quality images to showcase your products
- Use relevant keywords in your blog posts
- Give your visitors a preview of the content on your
Google Ads / Bing Ads / Pay-per-click ads
Google or Bing ads is a great tool because it can help you to give voice to your advertising goals. You can target people searching for certain products or services and target them with ads. Besides, you can collect and use your own leads and consumers data. This gives you an opportunity to target the right users and control your spend on ad campaigns. This outlet is more immediate gratification if done CORRECTLY however may become more costlier than others. This is also a more technical outlet and VERY different from SEO. (Please understand the different objectives)
Choose the correct keywords for Google Adwords. It will help you to increase your chances of attracting the right audience that you want. A buying demographic is more geared towards Search Engine Ads versus Social Media Ads.
Social Media Marketing is great for beginners because it is a cheap and affordable way to get your business and brand out in front of people. After all, there’s no need to spend big money on advertising and marketing that you could be doing to increase traffic and sales from your website. And social media marketing is all about using social media to reach your target audience, so you have the opportunity to have a one-on-one conversation with your customers.
How to Gamify Social Media
Does your chosen social media outlet use likes, shares, comments?
Whatever the tools for posts, please make sure you are able to increase EVERY tool available at your disposal so that your posts can stand out within the platform
*Please do not forget to be SOCIAL, meaning engaging in posts NOT of your own.
Another way to gamify the social media game initially and consistently is by running ads to your specific market. It’s not a necessity but it helps tremendously get yourself started.
With Social Media you can test out a lot of different strategies without having to pay a huge amount of money upfront. Many social media outlets themselves are free to use.
Here are some great Social Media Outlets to start: (Please get very good at ONE)
- Facebook Messenger (Yes different game)
Don’t Forget to Balance Your Mind
As we know more than ever, life moves so fast and we fall to the pressures of everything all at the same time. Clearing your mind helps you make the best decisions possible when you are on the job, so make sure you take some time out every now and then to try to clear your mind of anything negative. If your focus is anywhere else, you won’t be able to see what you are doing well and you won’t be able to enjoy your work. It will be very hard for you to do your best when you are all over the place and unfocused. You will also make bad decisions when you aren’t thinking clearly.
Most of the marketing techniques are a learning curve and most of the time may become frustrating. There are hundreds of approaches to meet the same objective, so remember to approach your marketing goals with an open and clear mind. Take things one step at a time.
Good Luck on your journey! You deserve it.