Realty has always been an extremely competitive business. Marketing for realty is even more fiercely competitive when trying to keep up with the advances in technology and online mediums. Getting your content viewed by the right audience will undoubtedly take some time, but some proven methods can get you more bang for your buck. Here are some of the top marketing tactics for realtors.
Here in South Florida we encounter quite a few realtors since Florida is well-known for retirees to settle down and many investors to purchase real estate. Here are some tips to get you going as a realtor.
Build a Professional Website
Anyone who has mastered online marketing mediums knows how crucial it is to have a professional website. There are significant differences between a regular website and a professional one. For agents and agencies looking to move properties, this is important now more than ever. When building the site, focus on functionality and aesthetic. Address issues like speed of the site and ease of navigation, quality of the content and photos and so on. Try not to bombard visitors with ads. Continuously update your website with fresh content and properties added regularly to ensure its a site that people want to keep visiting.
Upgrade Photo Quality
Realty is the one business that guarantees that people will judge a book by its cover. Photos have always been important to realty, but not as many owners and realtors fully understand the significance of this concept when it comes to marketing a condo or home online. Hire a real estate photographer. The images you want to capture are ones that are appealing and a catch to the eye or someone sifting through hundreds of listings in their area. Pictures need to convey top quality with professional equipment such as a wide-angle lens, and careful (but not too doctored) photoshop edit. The photos alone can sell the listing.
Create Video Walkthroughs
Offer more insight into a home’s realistic representation with a video walkthrough. It doesn’t have to be professional where you spend hundreds or thousands of dollars, but something that you can record on your high-quality smartphone or drone. Video can give a prospective buyer a better understanding of what a property looks like in person.
Create Content that Brings True Value to Your Listing
Perhaps try getting into the idea of blogging. Create great content all while attracting viewers and potential buyers over time. Create a useful blog about real estate and frequently post. Your readership will soar as you build value on a daily basis. Include infographics, talk about mortgage rates, home prices, or anything you find useful. Integrate videos and other media and share it everywhere you possibly can. Identify external sites where you can share your content. One of the best ways to market real estate and draw in new audiences is to create and share quality content.
Post on Social Media
It’s time to get active on social media. Instagram is a great way to reach social media users and gives you the opportunity to post new photos and videos of properties or relevant lifestyle imagery to help you get the word out. Search Twitter to find prominent and relevant hashtags to connect you with other users and see what prospective buyers are looking to purchase or sell. Create a Facebook business page, ensure that you’re active and provide value is in every post. You can also try advertising on Facebook as well. There are numerous well known and used social media sites that can help you gain business. Search for social media influencers on the right platforms to see if you can collaborate with them. If you have a small budget, it’s a great way to market your real estate in front of potentially thousands or millions of prospective users.
Your most successful marketing tactic will be getting referrals. Build a referral system. Once you’ve completed a few successful transactions, network with your clients and ask them to refer you to a friend. You can always offer them something in exchange for a referral, such as a gift card, or anything else you can think up. Come up with a unique way to pitch this to clients and always ensure you treat everyone in the right fashion.
Become an Expert in your Niche
When you’re an expert, you will command the authority. You’ll be attracting buyers to you without having to sell. It doesn’t happen quickly or overnight but it will over time. Set yourself up as an expert. Consistently share useful content. Don’t appear to be someone who knows more than they do, however. Investigate. Learn. Share your findings on social media. Eventually, people will start looking to you for advice, and you’ll attract buyers and sellers to your business.
Connections take time
Remember that for someone to trust you it takes about 3 months. Things such as disclosing aspirations and financials, realtors need to be able to build trust with their potential prospects first. That being said, have their best interests in mind, please.
Whether looking to improve the visual side of your business, to building expertise content, we would be happy to assist in any way we can. Give us a call at (954) 338-3004 .