Let’s face it, as technology advances people are becoming more and more visual. Statistically speaking, the future of digital content will heavily rely on video. Videos have a compelling way to cultivate engagement, clicks, and sales. No matter the demographic, people love watching their videos. With that said, plenty of marketers are using video to reach their target audiences and encourage engagement and calls to action. There are many video platforms, but here are the top platforms most utilizing video.
YouTube was founded in 2005. It allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. As of February 2017, there are more than 400 hours of content uploaded to YouTube every minute. Today, YouTube has approximately 1 billion active users per month.
Founded in 2004, Facebook allows for users to create profiles about themselves, add friends, share pictures and videos, message other users, comment and react to posts, and subscribe to friends and other users, and use different applications on the site. Facebook has approximately 2.19 billion active users and counting.
Instagram is a photo and video-sharing social networking platform initially released for iOS in 2010 but expanded to android, windows, and a feature-limited website interface in 2012. Since it’s introduction into the world, it has gained approximately 1 billion users and is still growing. Users can edit photos, use filters, like content, message other users, approve and deny followers.
Founded in 2006, Twitter is a news and social networking service. Users interact with each other via “tweets.” Users can also upload pictures and videos, stream live video, create and view moments, and search trending topics. Today, Twitter averages approximately 336 million monthly users.
Originating in 2011, Snapchat is a picture and video sharing social media app. Its primary feature is the content disappearing after 24 hours. Users have friends, can message, explore other highly popular users, and explore and share their locations with friends. Snapchat boasts approximately 191 million daily active users.
Marketers should focus their attention on video marketing and learn how each social platform is optimizing its platform to allow for more video content in users’ feeds. Marketers need to figure out a way to use their video content to engage users.
Consider this: 82 percent of Twitter users watch video content. Almost one-third of the world’s internet users are YouTube users. Forty-five percent of people watch more than an hour of Facebook or YouTube videos a week. One-third of online activity is spent watching videos. It’s safe to say that internet users would rather watch their content than read it.
Some marketing fun facts:
- Viewers retain 95 percent of a message when they watch it in a video as opposed to the 10 percent they retain when reading.
- Internet video traffic accounted for 69 percent of all global consumer traffic in 2017.
- The average internet user spends 88 percent more time on a website with video.
- By 2019, internet video traffic will account for 80 percent of all consumer traffic.
- Marketers who use video grow revenue 49% faster than non-video users.
There are several video marketing strategies you can use for your brand. You can use video to convey your brand’s message. Allow viewers to get a feel for your passion. You can repurpose blog posts into video series to extend reach. Create videos for each of your products. Include videos into your email content. Upload videos directly to Facebook versus sharing from YouTube. You can even live-stream to engage with your followers on social media.
Don’t Be DiscouragedYes video may be something that you are not primarily used to making. It may even be a bit overwhelming at first. You do not need the best equipment in the beginning. As long as the messaging is genuine and coming from the heart, your viewers and customers will relate. For any guidance or video services please visit us here: videography fort lauderdale
Videos are the future of media and marketing. It’s one of the best ways to create engagement not only on social media but the internet in general.